Portrayal of Life Stages on Swedish Municipal Media: A Life Course Perspective

Wenqian Xu

doi:10.21814/vista.3017

Autores

Wenqian Xu Division Ageing and Social Change (ASC), Linköping University, Sweden

DOI:

https://doi.org/10.21814/vista.3017

Palavras-chave:

curso da vida, fases da vida, retrato midiático, idosos, análise visual

Resumo

O retrato midiático de idosos é concebido como uma forma de expressão de realidades e expectativas sociais, e a imagem do envelhecimento tem implicações significativas nas relações inter geracionais. Uma perspectiva de curso da vida é sugerida para observar a velhice como a etapa final de desenvolvimento sucessivo da vida e para investigar o significado social da velhice através da comparação entre fases da vida. Este artigo focará em retratos visuais de cidadãos em uma fase específica da vida (primeira infância, infância, adolescência, maioridade e velhice) na nova mídia municipal sueca. Este artigo visa responder à maneira que a municipalidade constrói o retrato visual de cidadãos em diferentes fases da vida, e quais retratos midiáticos de idosos foram produzidos sob uma perspectiva de curso da vida. Para esse estudo, foram executadas análises documentais de diretrizes municipais de linguagem visual e outros documentos pertinentes, também foi realizada uma elaborada análise visual de seis fotos representativas do Facebook publicadas pela municipalidade em 2018. Este artigo revela que a municipalidade formalizou diversidade e inclusão (inclusive etária) como dois objetivos vitais de comunicação, assim como fez uso de uma técnica de agrupamento por fases da vida para análise de audiência. O resultado da análise visual sugere que o retrato visual dddddde cidadãos se comunica com um conjunto de traços atribuídos às fases da vida representadas. Especificamente, o resultado sugere que certos componentes visuais servem para categorizar idosos como um grupo vulnerável, perpetuando estereótipos etários e discriminação geracional na sociedade.

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