For Whom the Bell Tolls: Memeing French Landscape on Instagram

Meredith L. Pruden

doi:10.21814/vista.3044

Autores

Meredith L. Pruden Department of Communication, Georgia State University, United States

DOI:

https://doi.org/10.21814/vista.3044

Palavras-chave:

mídias sociais, teoria descolonial, cultura visual, Catedral de Notre-Dame

Resumo

Na noite de 15 de abril de 2019, várias nuvens de fumo irromperam da Catedral de Notre-Dame e atravessaram os telhados da Ile de la Cité em Paris, França. Os líderes mundiais expressaram as suas condolências pela perda e muitos especialistas alertaram publicamente que, embora possa ser reconstruído, o monumento ao catolicismo do século XII nunca "será o mesmo". No final do dia seguinte, os sinos da catedral dobraram ecoando nos céus da cidade em homenagem ao devastador incêndio e centenas de milhões de euros já haviam sido prometidos, com os super-ricos a liderar o caminho. Nos dias que se seguiram, os esforços com o incêndio e a angariação de fundos atraíram uma verdadeira tempestade mediática e provocaram um enorme fervor nas redes sociais. A hashtag #NotreDameFire liderou no Twitter, tornou-se viral no Facebook e, até ao momento, conquistou quase 22.000 posts no Instagram. Grande parte deste discurso popular on-line não tem sido amistoso e pode ser lido como uma forma de luta política em torno do significado e da identidade de Notre-Dame travada no arquivo digital do Instagram. Este artigo examina a hashtag #NotreDameFire no Instagram, interpretando os elementos visuais aí publicados através dos conceitos propostos por Cara A. Finnegan em Making Photography Matter: A Viewer’s History from the Civil War to the Great Depression. Considera os conceitos de Finnegan de presença, caráter, apropriação e magnitude no contexto do Instagram entendido como um arquivo que funciona, neste caso, simultaneamente, como lugar e visão de uma paisagem imperial a Catedral de Notre-Dame.

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