Descrição Densa e Análise Integrada de Artefactos Visuais Digitais: O Repertório Visual de #IrmãEuAcreditoEmTi
DOI:
https://doi.org/10.21814/vista.4132Palavras-chave:
análise visual, afeto, protesto, etnografia hashtag, estudos feministas dos médiaResumo
Neste trabalho, exploramos a relação entre o afeto e o uso que ativistas feministas digitais fazem da estética para comunicar as suas ideias e protestar contra a violência sexual. Assim, o nosso foco incide sobre a cultura visual do protesto digital. Entendemos os artefactos visuais como um repertório visual de protesto (Jenzen et al., 2020, p. 420) que pode ser articulado num contexto local específico e, simultaneamente, ecoar sentimentos globais. Neste artigo, analisamos o repertório visual de protesto do ativismo digital feminista espanhol contra a violência sexual. Para tal, foram analisados 696 artefactos visuais associados ao hashtag #HermanaYoSíTeCreo (#IrmãEuAcreditoEmTi) partilhado no Twitter entre 1 de maio de 2018 e 31 de agosto de 2020. O nosso quadro metodológico incorpora uma análise triangular colaborativa baseada na semiótica social (Ledin & Machin, 2018; Van Leeuwen, 2005), na análise sócio-hermenêutica (Knoblauch & Schnettler, 2012; Serrano Pascual & Zurdo Alaguero, 2010), na etnografia hashtag (Bonilla & Rose, 2015) e na descrição densa interpretativa (Geertz, 1973, pp. 3–30). Desenvolvemos ainda uma sensibilidade etnográfica em relação ao corpus, o que nos envolveu num diálogo constante para superar a tendência positivista da análise visual digital a partir de dados.
Este nosso trabalho aborda a perceção de como os discursos visuais podem criar a unificação afetiva dos utilizadores das redes sociais (Stage, 2013) como uma característica chave da política feminista e do ativismo online (Keller et al., 2018). Analisámos o uso de artefactos visuais pela comunidade "virtual" de irmandade e concluímos que estes processos serviram como base para (a) estabelecer uma marca visual distinta e versátil; (b) tecer uma comunidade afetiva; (c) articular o desejo de se conectar e de se reunir através do amor, esperança, ultraje e repugnância; e (d) ligar o passado e o presente, bem como lutas feministas geograficamente distantes.
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Direitos de Autor (c) 2022 Patricia Prieto Blanco, Elisa García-Mingo, Silvia Díaz Fernández
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
Os autores são titulares dos direitos de autor, concedendo à revista o direito de primeira publicação. O trabalho é licenciado com uma Licença Creative Commons - Atribuição 4.0 Internacional.