Leveraging social media induced visual culture for body image enhancement: The case of socialization in a contemporary society


  • Delali Adjoa Dovie




media sociais, era digital, cultura visual, socialização, aperfeiçoamento da imagem corporal


Há uma variedade de meios pelos quais o fenómeno da socialização é provocado. Um desses meios são as plataformas de media sociais. Mas beneficiar destes meios está dependente de dinâmicas intergeracionais tecnologicamente mais experientes. Este estudo de métodos mistos investiga a influência dos media sociais nas conotações culturais de socialização e aprimoramento da imagem corporal e como elas moldam mudanças nas aparências. Utilizaram-se dados da pesquisa [n = 361] para explorar a dinâmica dos media sociais em relação ao processo de socialização, enquanto os dados da entrevista [n = 10] explicaram as questões levantadas no contexto do delineamento transversal do estudo. Análises bivariada e temática foram conduzidas respetivamente. Os resultados indicam que os resultados intergeracionais dos usos dos media sociais entre pessoas mais jovens e mais velhas são desviados em relação aos mais jovens e, portanto, o fosso geracional inerente verifica-se. O valor do teste C de 0,612 de Cramer sugere uma forte associação entre as imagens visuais dos media sociais e o tipo de aprimoramento da imagem corporal realizada. Isto tem implicações para a alfabetização tecnológica dos adultos ganenses mais velhos. A cultura do aprimoramento da imagem corporal é aprendida através da socialização induzida pelos media sociais em virtude da interação social orientada por estas plataformas. Dito de outro modo, esta forma de socialização desencadeia a disponibilidade, acessibilidade e exposição a certas imagens que precipitam uma necessidade desejada para a transformação de uma imagem corporal existente. Em geral, esta cultura é criada e transmitida de geração em geração. Este artigo oferece novas perspetivas sobre o fenómeno da socialização e o correspondente problema de mudança de estilo de vida, destacando o facto de que os efeitos das imagens dos media sociais no texto e nas imagens visuais são considerados formas de socialização.


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Como Citar

Adjoa Dovie, D. (2019). Leveraging social media induced visual culture for body image enhancement: The case of socialization in a contemporary society. Vista, (4), 117–152. https://doi.org/10.21814/vista.3018