Leveraging social media induced visual culture for body image enhancement: The case of socialization in a contemporary society

Delali Adjoa Dovie

doi:10.21814/vista.3018

Autores

Delali Adjoa Dovie

DOI:

https://doi.org/10.21814/vista.3018

Palavras-chave:

media sociais, era digital, cultura visual, socialização, aperfeiçoamento da imagem corporal

Resumo

Há uma variedade de meios pelos quais o fenómeno da socialização é provocado. Um desses meios são as plataformas de media sociais. Mas beneficiar destes meios está dependente de dinâmicas intergeracionais tecnologicamente mais experientes. Este estudo de métodos mistos investiga a influência dos media sociais nas conotações culturais de socialização e aprimoramento da imagem corporal e como elas moldam mudanças nas aparências. Utilizaram-se dados da pesquisa [n = 361] para explorar a dinâmica dos media sociais em relação ao processo de socialização, enquanto os dados da entrevista [n = 10] explicaram as questões levantadas no contexto do delineamento transversal do estudo. Análises bivariada e temática foram conduzidas respetivamente. Os resultados indicam que os resultados intergeracionais dos usos dos media sociais entre pessoas mais jovens e mais velhas são desviados em relação aos mais jovens e, portanto, o fosso geracional inerente verifica-se. O valor do teste C de 0,612 de Cramer sugere uma forte associação entre as imagens visuais dos media sociais e o tipo de aprimoramento da imagem corporal realizada. Isto tem implicações para a alfabetização tecnológica dos adultos ganenses mais velhos. A cultura do aprimoramento da imagem corporal é aprendida através da socialização induzida pelos media sociais em virtude da interação social orientada por estas plataformas. Dito de outro modo, esta forma de socialização desencadeia a disponibilidade, acessibilidade e exposição a certas imagens que precipitam uma necessidade desejada para a transformação de uma imagem corporal existente. Em geral, esta cultura é criada e transmitida de geração em geração. Este artigo oferece novas perspetivas sobre o fenómeno da socialização e o correspondente problema de mudança de estilo de vida, destacando o facto de que os efeitos das imagens dos media sociais no texto e nas imagens visuais são considerados formas de socialização.

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