Imagem cinematográfica, construção da realidade e atratividade turística dos territórios

Abstract

In the global context in which we live the image is determinant for the territories success, since appealing images attract investors and visitors, while the unattractive images repel them. There are several narratives that contribute to the formation of the holistic image of the territories or regions. Traditionally, the major portion of this function has been in printed media, but cinema has been playing an increasingly important role throughout this complex process. And this happens because the advent of cinema unleashed a new cultural habit that modified the leisure modalities and quickly introduced profound changes in the habits of millions of people all over the world. In fact, several researches have demonstrated that the cinema and the advertisement, together or separately, are responsible, if not by the creation, at least by the large-scale diffusion of most of the iconography of the consumer society. Also for tourism, the image plays a determinant role, and for this reason this work sought to reflect the role of cinema in the complex formation process of appealing tourist images, taking as object of study the Serra da Estrela region.