Identidade, memória e a ecranização. O indivíduo e a experiência na era hipermoderna

Abstract

As inseparable aspects, the Individual’s Iidentity and the memory congregate a major social importance - while molding the individual, the memory is also shaped by him and his experience. It is through this connection and the dialectic produced by them that memory and identity lead the trajectory of the individual’s history and produce the narrative that expresses its essence.
In addition, the increasing preponderance of the screen on a daily basis has led to profound changes in socio-economic life and in the citizen’s very behavior. In the screens everything flows, in them everything makes sense - the real, the speech and the image take shape. The power
deriving from and produced by the screen now exceeds the domain of communication – it occupies the center of action, of life, performative center – a place well evident in the expression "if it wasn’t on television, it did not happen."
Believing that the reading of the events and the way experience is lived through the screen shape the way the individual constructs its memories and identity, this article reflects on Communication as a process of meaning construction for the individual, the Self’s identity construction through the experience’s screening and the influence of the screen in the memory construction. Based on the reception studies (coding/decoding), memory and memory construction, identity and recognition, the ultimate aim of this work is to delineate points of intersection and changes in the links between four key aspects of Communication - identity, memory, screening and experience.