No. 12 (2023): July - December 2023

View No. 12 (2023): July - December 2023

Thematic Section: Advertising and Visual Culture

Thematic Edition: Silvana Mota-Ribeiro, Francisco Mesquita & Paulo Cunha

Varia Section Edition: Silvana Mota-Ribeiro & Ana Cristina Pereira

Cover Photograpy: Francisca Mesquita

Cover Design: Sofia Gomes

Published: 2023-07-31

Thematic Section. Introductory Note

Image, Visual Culture and Advertising: Intersections and Plural Universes

Silvana Mota-Ribeiro, Francisco Mesquita, Paulo Cunha

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Thematic Articles

Prosopopoeia as Aesthetics and Rhetoric Ortho-Doxy: Literariness and the Effectiveness of Advertising Discourse

Paulo Barroso

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The 21 Characteristics of Advertising Communication in the 21st Century: The Supremacy of Virtuality and Visuality

Cristina Santos

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Vizualizing Branding: Metamorphosis of Advertising, Visual Strategies and Their Cultural Significance

Sushantika Chatterjee, Tasha Singh Parihar

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The Coliseu do Porto in the Posters of Cruz Caldas. Fragments of an Imaginary City

Teresa Lima, Helena Pires

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Varia

The Influence of Emotion in Humanitarian Journalism: The Perspective of Portuguese Photojournalists in Ukraine

Catarina Melo, Felisbela Lopes

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The Dialogue Between a Film and Its Spectator: Gaining Freedom

Pedro Barbosa

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Stories of Life and Lives of History. Testimony and Fiction in Photography Regarding a Project

Eduardo J. M. Camilo

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